The 1950s to the 1980s, household sewing machine industry has flourished, enabling low consumption power and national policy, so that household sewing machines household penetration was over 50%. However, after the 1980s, with the rise of the garment industry, household sewing machines overcapacity, the market has shrunk dramatically, home sewing industry into the doldrums.
Today in 2015, China began to pick up household sewing industry trend. With the improvement of people's living standards and social civilization, the concept of leisure and Internet online mall changes the appearance of signs of recovery in the domestic market to the console rendering acceleration. At the same time, drawing on international development status, can also get a new way to develop China's domestic sewing machine industry.
In the international market, multi-family home machine has become a necessity, sewing cloth, decorate life. According to China's sewing machine industry big data show that in European markets, one in ten households using the machine; in Japan, the console penetration has remained above 70%, in 2013 domestic production and sales of household sewing machines in Japan reached a staggering 100.71% . Art schools seam classroom, in the community to start works display, sewing companies will match the mother of the children at home to do a cartoon bags, lunch bag, upholstery and other household sewing machine already melt into their lives.
Thus, the return home sewing has become a conscious A focus on life goals and content of the performance. With modern love creative life, to do things their own hands ideological change, online electronics store emergence of new multi-functional console as a creative DIY tools into their lives.
As China's first full-line store brand of household sewing machines - seam show, its not only a new way to promote the rapid development of e-commerce sewing machine industry to digital and information technology tools, through intensive management, market operation, a system of inter-regional cross-sectoral alliances, and build a compact and orderly business of the Commonwealth, home sewing machine industry in China to make its own contribution to the rebound, while its subsidiary House BBS vertical seam show more love for DIY community forum It offers a range of modern household sewing tutorials.
Hideyuki home sewing seams show includes news, seam show parks, seam show activities, quilting College, brand area and other area; 's College Patchwork included elementary, intermediate, advanced courses, exhibition and other sections; Brand Zone contains butterfly card, youth card, re-licensing, Singer brand, leap card, Ulead good talk about the area and other sewing machine manufacturers and other brands. The online platform offers industry news, sewing courses and reference materials used, it would also provide activities initiated and organized sewing enthusiasts, hand-sewing and sewing enthusiasts online teaching manual DIY works display, DIY sewing enthusiasts recovery works and resale, sewing machine parts purchase counseling, the brand sewing machine using a professional course and other services.
As China's first seam show online mall full brand of household sewing machines, which rely on community forums home BBS vertical slit both a platform Show Mall B2C vertical business platform, and sew Hideyuki, injecting new vitality to China's domestic sewing machine industry, while also He contributed to the formation of a new pattern of household sewing industry.
